Kickstarter was built for creative people — filmmakers, songwriters and artists. The fact that tech projects and gadgets have found a home there is just a very lucrative bonus for the company. Since it’s genesis in 2009, Kickstarter has facilitated $881 million worth of pledges. Tech is its fourth-largest category, beating out music, art and publishing with $96 million in pledges.
More important than the connection to manufacturers is the design expertise. HWTrek helps startups optimize for costs, timing and future orders. For example, Wang says, “Sometimes startups are using TI’s solutions, but maybe those are not in production anymore, or they are closing it and cut down support. If you try to use it for mass production, it would be super expensive. … We know which solutions are most popular and can find a balance between price and effectiveness.”
This article by Erin Griffith was published on Pando, read more here.
