William Albano | Global Technology Marketing Professional2023-12-22T16:25:11+00:00

TECHNICAL STORYTELLER

WILLIAM ALBANO

GLOBAL TECHNOLOGY MARKETING PROFESSIONAL

About

INSPIRED BY HUMAN INGENUITY

Global technology marketing professional with over 15 years of experience executing strategic communications, storytelling, and documentation (technical, marketing, and public relations), and team leadership – driving awareness, engagement, growth, and leads for startups, medium, and large enterprises.

Excel at rapidly adapting to new technology and tools, managing ambiguity and change, and embracing the future as it becomes present.

Skilled development and execution of branding, digital marketing, SEM/SEO, social media marketing, marketing campaigns, content management, community management, influencer marketing, and go-to-market strategies for:

  • Industry applications: AI/Machine Vision, IoT, manufacturing, robotics, automotive, web3.
  • Hardware tech: semiconductors, embedded/intelligent systems, networking, IoT devices.
  • Software platforms: desktop and mobile applications, cloud services, PaaS, and SaaS.

Expertise

DATA-DRIVEN MARKETING

Branding, Community Management, Content Management, Content Marketing, Copywriting/Editing, Customer Experience, Digital Marketing, Email/Newsletter Marketing, Go-to-market Planning, Influencer Marketing, Marketing Campaigns, Marketing Communications, Multi-Channel Marketing, Paid Media/Social/Online Ads, Partnership Marketing, Product Marketing, Project Management, Public Relations, SEM, SEO, Social Media Marketing, Solution Marketing, Strategy, Team Leadership, and Technical Marketing.
VERTICALS.

Artificial Intelligence, Automation, Automotive, Fleet Management, Industrial, Internet of Things, Machine Vision, Manufacturing, Public Safety, Retail, Robotics, Smart Building, Smart City, Smart Factory, Smart Home, Transportation, Web3

HARDWARE.

Digital Signage, Embedded Systems, Image Sensors, Industrial PCs, Integrated Circuits, Intelligent Systems, Internet of Things (IoT/IIoT), Networking/Routing/Switching, Rugged Tablets, Point-of-Sales Systems, RF, Semiconductors

SOFTWARE.

API, Cloud Services, Command-line Interface (CLI), Desktop/Web/Mobile Applications, Platform-as-a-Service, Software-as-a-Service

CONTENT (TYPE).

API Documentation, Application Notes, Application Stories, At-a-Glance Guides, Blog Posts, Brochures, Case Studies, Command-Line Interface (CLI) Guides, Contributed Articles, Datasheets, Demo Videos/Scripts, FAQs, Go-to-Market Plans, Hardware/Software User Manuals, Help Guides, Presentations, Press Releases, Quick Start / Installation Guides, Release Notes, Social Ads, Social Media Posts, Software Configuration Guides, Standard Operating Procedures (SOPs), Website Content, White Papers

TOOLS.

Adobe: Creative Cloud (Acrobat Pro, Illustrator, InDesign, Photoshop), FrameMaker, RoboHelp
Project Management/Issue Tracking: Jira, Workfront, Oracle Agile PLM, Lotus Notes, SysAid, Trello
OpenAI: ChatGPT, GPT 3.5, GPT 4.0
Google: Analytics, AdWords, G Suite
Microsoft: Word, PowerPoint, Excel, Outlook, OneDrive, Teams, SharePoint
Social Media/Marketing: Mailchimp, Hootsuite, Tweetdeck
CMS: WordPress, Drupal, a variety of proprietary custom CMS
Others: HTML, Windows, MacOS, Snagit, Vegas Pro, digital photography, digital videography, Darwin (Payroll/HR admin modification of Microsoft Dynamics GP), PayChoice (now Sage).

Experience

CONTRIBUTOR • MENTOR • LEADER

Technical Marketing Content Writer
Freelance (Phoenix, Arizona) May 2018 – Present

Crafted strategy and created content for consumer and B2B tech companies (semiconductor, IC, industrial PC, networking, cloud).

Sr. Technical Marketing Editor / Sr. Marketing Communications Analyst
onsemi (Phoenix, Arizona) July 2019 – April 2023

Created and managed high-impact content, significantly enhancing customer engagement and lead generation. Streamlined content processes. Optimized website content for SEO. Initiative-taking blog management. Contributed to the revision of critical customer-facing materials. Demonstrated skillful communication of solution value propositions, translating customer needs into effective content strategies.

B2B Marketing Manager / Technical Documentation Manager / Social Media Manager
D-Link (Taipei, Taiwan) July 2017 – April 2018

Managed and developed strategic plans for B2B products and solutions (project management, technical and marketing assets, and execution of go-to-market plans). Built, led, mentored the consumer/B2B Tech Writing and B2B Product/Solution Marketing team, ensuring brand consistency with global communication goals. Executed global social media strategy, significantly enhancing engagement, awareness, and thought leadership.

Director of Digital Engagement
HWTrek/Taiwan Mobile Innovation (Taipei, Taiwan) August 2013 – June 2017

Managed digital marketing, public relations, community management, and social media strategies during the critical launch of a Platform-as-a-Service startup. Contributed to executive communications campaigns. Managed IoT blog and writing team and coordinated event participation (TechCrunch Disrupt, SXSW Interactive, Demo Day). Executed budgets for social media advertising campaigns across multiple platforms.

Managing Contributing Editor / Social Media Manager
Meet Global (Taipei, Taiwan) June 2016 – January 2017

Supported the launch of the first English website funded by Taiwan’s National Development Council to advocate the startup ecosystem. Edited articles by staff and contributing writers. Managed and executed social media strategy and ad budget.

Lead Technical Writer / Social Media Manager
LILEE Systems (Taipei, Taiwan) June 2011 – April 2015

Launched technical documentation and marketing collateral. Created product/solution, corporate marketing, branding collateral, press releases, and technical documentation. Managed website, social media marketing, and the partnership network.

Global Marketing Manager
WildMind Corp. (Taipei, Taiwan) November 2010 – April 2011

Managed public relations, marketing communications, social media marketing, and influencer engagement.

Sr. Technical Marketing Writer
IEI Integration Corp. (Taipei, Taiwan) November 2008 – November 2010

Created technical marketing collateral and press releases. Managed social media: recognized as a social media influencer in the industrial electronics industry.

Creative Consultant
Broken Hut Creative (Omaha, Kunming, New York City) January 2000 – June 2008

Website design/maintenance, content editing/writing (website, press releases, exhibition catalogs, grant proposals, and press kits), affiliate program management, community management, videography, photography, and exhibition logistics/installation for small businesses, musicians, artists, and galleries.

Head of Payroll/HR Services
The Resource Company (Omaha, Nebraska), September 1997 – December 2003

Co-managed startup of a PEO/BPO company; Developed/managed payroll/HR consulting department responsible for a multi-state monthly payroll of $3 million for 2,500 co-employees; Ensured secure financial transactions and compliance; Selected and implemented payroll/HR software; Developed systems for client onboarding and data accuracy.

Education

LIFE-LONG LEARNER

University of Washington, Henry M. Jackson School of International Studies (Seattle, Washington) 1996
Master of Arts in International Studies (China)

Creighton University (Omaha, Nebraska) 1992
B.A., cum laude; Double Major: Political Science & Philosophy
Dean’s List, Campaign Scholarship, Pi Sigma Alpha, Phi Sigma Tau

Beijing Film Academy (Beijing, China) Summer 2006
Intensive Program in Chinese Film History, Criticism, and New Media

Beijing Language & Culture University (Beijing, China) August 1996 – July 1997
Mandarin Chinese. One of five U.S. citizens awarded the Chinese Culture Scholarship by the Ministry of Education for one year of study at any university in China.

Yunnan Normal University (Kunming, Yunnan, China) September 2005 – February 2007
Mandarin Chinese

Indiana University Bloomington (Bloomington, Indiana) Summer 1992
Mandarin Chinese, East Asian Summer Language Institute

CERTIFICATIONS

Coursera:
FinTech: Foundations, Payments, and Regulations (in progress), University of Pennsylvania, Wharton
Google Data Analytics Professional (in progress), Google
Semiconductor Devices I (in progress), Korea Advanced Institute of Science and Technology
Google Analytics Academy: Mobile App Analytics Fundamentals
LinkedIn Learning: Getting Started in Blockchain, FrameMaker 10 Essential Training
Red Hat: Platform Certified Salesperson, Virtualization Certified Salesperson, Middleware Certified Salesperson, Storage Certified Salesperson

Contact

LET’S TALK

ACTIVELY SEEKING A FULL-TIME POSITION (ONSITE, HYBRID, REMOTE).

WELCOME TO PROJECT-BASED AND FREELANCE OPPORTUNITIES.

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